What's the deal with all the problems?

So 70% of the Windows Store and 60% of the Amazon (UK) reviews are all 1 star reviews saying that the game won't start after purchasing.

All describe similar problems that the game would not download, would not start or would not start again after the first time but rather redirect them to purchasing the game again.

However a short search on the internet doesn't seem that there are any major news covering this issue.

I have hard time believing that all of these reviews are simply trolls bored out of their mind since they don't claim the game sucks but rather that the game doesn't work.

Is there any truth to this?