What you can get for $9.99 (or a bit more, or less)

1 pack of cigarettes:

$7.50 USA

£10.80 UK

€10 France

Starbucks coffee:

$2.75 x 3 in the US

$2.88 x 3 in the UK

$5 x 2 in Oslo, Norway

$4.41 x 2 in Paris, France

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Beer at a pub/bar/brasserie:

£3-5 in the UK for a pint, so 2 beers in the UK

$4-7 in the US, so 2 (not great, not terrible) beers in the US

€4.50 in France, so 2 alright beers in France

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Seeing a 2-hour movie in theaters? Forget it! First of all that'll cost you more than a tenner in most Western countries, and second of all it's corona so stay in and behave.

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OR...

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You could get hours and hours of enjoyment and memeing with the new DE expansion. Probably 10 hours at least on the campaigns alone (so 99 cents an hour) and way more online.

$9.99 will support new patches and updates to the game, remind Microsoft the AoE2 is still alive, keep dedicated developers and community members such as Robo employed, and finance sick tournaments that will hopefully keep getting sicker.

Don't compare it to the price of the base game, think of it as a one-time subscription renewal to this great thing called AoE2!